Tobacco Free Initiative (TFI)

Enforce bans on tobacco advertising, promotion and sponsorship


Evidence and best practices

Comprehensive bans on TAPS are effective in decreasing the consumption of tobacco products. Research shows that some countries have experienced a decline in consumption of up to 16% after the introduction of advertising bans. A study of 22 high-income countries concluded that more comprehensive bans on TAPS reduced tobacco consumption by up to 7.4%. However, partial bans have limited effect since when one form of TAPS is banned, the tobacco industry simply shifts expenditures to more indirect forms of TAPS in order to circumvent restrictions.

The impact of tobacco marketing on tobacco consumption and the effectiveness of comprehensive bans:

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