Tobacco Free Initiative (TFI)

MPOWER brochures and other resources

The WHO Framework Convention on Tobacco Control and its guidelines provide the foundation for countries to implement and manage tobacco control. To help make this a reality, WHO introduced the MPOWER measures which correspond to one or more articles of the Framework Convention, to assist in reducing the demand for tobacco products at country-level. These brochures, endorsed by WHO and all its Partners in the Bloomberg Initiative to Reduce Tobacco Use, are intended to further this support, summarizing key data and recommendations in each of these policy areas.


Monitor tobacco use and prevention policies

Other resources


Protect people from tobacco smoke

Other resources


Offer help to quit tobacco use

Other resources


Warn about the dangers of tobacco

Other resources


Enforce bans on tobacco advertising, promotion and sponsorship

Other resources


Raise taxes on tobacco

Other resources