Trade and Globalization
The globalization of tobacco marketing, trade, research and political influence represents a major threat to global public health. The industry has used a wide range of methods to buy influence and power in penetrating markets around the world. Until recently, tobacco control was severely underfunded and lacked global leadership and strategic direction. As part of a more sustainable form of globalization, an environment should be created that links local actions to the following global strategies:
- Global information management;
- The development of nationally and locally grounded action;
- Global regulation, legal instruments and foreign policy; and
- The establishment of strong partnerships with purpose.