World No Tobacco Day 2009 brochure
SHOWING THE TRUTH, SAVING LIVES: THE CASE FOR PICTORIAL HEALTH WARNINGS
The theme for World No Tobacco Day in 2009 is “Tobacco Health Warnings”. Health warnings on tobacco product packaging are critical to any effective tobacco control strategy. They increase public awareness of the serious health risks of tobacco use and help to ensure that the packaging tells the truth about the deadly product within. Tobacco package health warnings that include images are a particularly powerful and cost-effective vehicle for communicating health risks.
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1. Introduction
pdf, 925kb -
2. The importance of packaging
pdf, 924kb -
3. Consumers do not know enough about the health risks of tobacco use
pdf, 5.06Mb -
4. Health warnings on packages do work
pdf, 4.82Mb -
5. How to make warnings most effective
pdf, 4.30Mb -
6. Countering tobacco industry arguments against effective health warnings
pdf, 2.55Mb -
7. A call to action
pdf, 356kb -
8. Picture gallery (by WHO region)
pdf, 4.66Mb -
9. References, acknowlegments, credits
pdf, 1.43Mb
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© World Health Organization 2009 ISBN 978 92 4 159804 0 To order a hard copy of the brochure