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 printable version
World No Tobacco Day 2009 brochure
SHOWING THE TRUTH, SAVING LIVES: THE CASE FOR PICTORIAL HEALTH WARNINGS
The theme for World No Tobacco Day in 2009 is “Tobacco Health Warnings”. Health warnings on tobacco product packaging are critical to any effective tobacco control strategy. They increase public awareness of the serious health risks of tobacco use and help to ensure that the packaging tells the truth about the deadly product within. Tobacco package health warnings that include images are a particularly powerful and cost-effective vehicle for communicating health risks.
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1. Introduction [pdf 925kb]
2. The importance of packaging [pdf 924kb]
3. Consumers do not know enough about the health risks of tobacco use [pdf 5.06Mb]
4. Health warnings on packages do work [pdf 4.82Mb]
5. How to make warnings most effective [pdf 4.30Mb]
6. Countering tobacco industry arguments against effective health warnings [pdf 2.55Mb]
7. A call to action [pdf 356kb]
8. Picture gallery (by WHO region) [pdf 4.66Mb]
9. References, acknowlegments, credits [pdf 1.43Mb]
Publishing information and ordering information
© World Health Organization 2009
ISBN 978 92 4 159804 0
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