Break The Tobacco Marketing Net

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  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • In most countries, about two thirds of students have seen advertisements promoting cigarettes on billboards. In India’s most populous state, rates are even higher, with 80% of students who reported seeing tobacco ads on billboards.
  • Half of all billboards in Indonesia contained cigarette advertisements.
  • When tobacco companies are prohibited from advertising tobacco products on billboards, they still use this space to advertise their brands of travel, clothing and cafés.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.

Links:
http://www.tobaccofreekids.org/
http://www.smoke-fx.com/
http://ash.org.uk/

Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. DOI: 10.1002/14651858.CD003439. http://www.cochrane.org/reviews/en/ab003439.html.

Warren et al. Tobacco use by youth: a surveillance report from the Global Youth Tobacco Survey project. Bulletin of the World Health Organization, 2000, 78 (7)

Dhirendra N Sinha. Report on Global Youth Tobacco Survey (GYTS). Uttar Pradesh, India. School of Preventive Oncology, Patna in collaboration with Tata Institute of Fundamental research Mumbai. 2002.

International Resource Center. Campaign for Tobacco-Free Kids.http://tobaccofreecenter.org/resources_country/indonesia

Despite Ban, Cigarette Logos Flourish Overseas. September 21, 2000. http://www.jointogether.org/news/headlines/inthenews/2000/despite-ban-cigarette-logos.html

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package