Break The Tobacco Marketing Net

Cultural Events

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  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • In many countries, tobacco companies give away free samples in areas where young people gather, such as shopping malls, concerts and discos. Giving away an addictive product ensures a steady stream of new costumers.
  • Tobacco companies also commission artists and designers to raise the profile of their brand through artworks, which are then displayed at many installations.
  • In countries around the world, teams of attractive young people working for tobacco companies infiltrate trendy places to promote industry-sponsored cultural events.
  • Tobacco companies use "buzz-marketing" whereby young trendsetters at popular places are paid to smoke a cigarette brand that is sold there exclusively.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.

Links:
http://www.tobaccofreekids.org/
http://www.smoke-fx.com/
http://ash.org.uk/

Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. DOI: 10.1002/14651858.CD003439. http://www.cochrane.org/reviews/en/ab003439.html.

Gerard Hastings, Abraham Brown and Kathryn Angus. "Youth Smoking: the Impact of Marketing and the Media", CRUK Center for Tobacco Control Research Stirling and the Open University. In press

You've got to be kidding -- How BAT promotes its brand to young people around the world. ASH UK, 2007. http://www.ash.org.uk/files/documents/ASH_500/ASH_500.html

Regina Hacket. Seattle arts scene has a sly new patron -- Big Tobacco. Seattle Post-Intelligencer. February 3, 2004.

J Knight, S Chapman. "Asian yuppies...are always looking for something new and different": creating a tobacco culture among young Asians. Tobacco Control 2004;13:ii22-ii29

You've got to be kidding -- How BAT promotes its brand to young people around the world. ASH UK, 2007. http://www.ash.org.uk/files/documents/ASH_500/ASH_500.html

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package

References