Break The Tobacco Marketing Net

Cultural Events

  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • In many countries, tobacco companies give away free samples in areas where young people gather, such as shopping malls, concerts and discos. Giving away an addictive product ensures a steady stream of new costumers.
  • Tobacco companies also commission artists and designers to raise the profile of their brand through artworks, which are then displayed at many installations.
  • In countries around the world, teams of attractive young people working for tobacco companies infiltrate trendy places to promote industry-sponsored cultural events.
  • Tobacco companies use "buzz-marketing" whereby young trendsetters at popular places are paid to smoke a cigarette brand that is sold there exclusively.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.


Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. DOI: 10.1002/14651858.CD003439.

Gerard Hastings, Abraham Brown and Kathryn Angus. "Youth Smoking: the Impact of Marketing and the Media", CRUK Center for Tobacco Control Research Stirling and the Open University. In press

You've got to be kidding -- How BAT promotes its brand to young people around the world. ASH UK, 2007.

Regina Hacket. Seattle arts scene has a sly new patron -- Big Tobacco. Seattle Post-Intelligencer. February 3, 2004.

J Knight, S Chapman. "Asian yuppies...are always looking for something new and different": creating a tobacco culture among young Asians. Tobacco Control 2004;13:ii22-ii29

You've got to be kidding -- How BAT promotes its brand to young people around the world. ASH UK, 2007.

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package