Break The Tobacco Marketing Net


  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • The tobacco industry portrays cigarettes as a fashion accessory to increase sales. Models in fashion shows can be seen smoking or holding cigarettes on the world’s most famous catwalks.
  • Around the world, the tobacco industry sponsors fashion awards, which reinforces the false association between tobacco and glamour.
  • Tobacco companies advertise their branded clothing on billboards. Many brands even have their own clothing stores.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.


Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. DOI: 10.1002/14651858.CD003439.

"Tobacco free film, tobacco free fashion," WHO TFI. 2003

"Tobacco free film, tobacco free fashion," WHO TFI. 2003

Despite Ban, Cigarette Logos Flourish Overseas. September 21, 2000

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package