Break The Tobacco Marketing Net


  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • Social networking and video sites popular with youth such as YouTube, MySpace and Facebook are filled with pro-tobacco messages.
  • Safeguards against kids buying cigarettes and seeing pro-smoking messages on the Internet are almost non-existent.
  • Tobacco marketing on the Internet can be targeted to websites that reach specific audiences such as teenagers without being seen by parents.
  • Internet users are rarely exposed to negative images of tobacco; they largely see it falsely associated with glamour, energy, sex appeal and adventure.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.


Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. DOI: 10.1002/14651858.CD003439.

Simon Chapman, University of Sydney. "Internet latest battle ground for smoking ads." Australian Broadcasting Corp. (ABC). Sept. 27, 2007.

Statement of Matthew Myers, President, Campaign for Tobacco-Free Kids before the U.S. House Judiciary Committee, Subcommittee on Courts, the Internet and Intellectual Property, May 1, 2003

Tobacco product marketing on the Internet. The Campaign for Tobacco-Free Kids. June 26, 2003

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package