Break The Tobacco Marketing Net


  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • In most countries, the majority of young people see advertisements for cigarettes in magazines, but very few see anti-tobacco ads.
  • Less than 1% of all articles covering health topics in popular magazines are about tobacco prevention or the negative consequences of tobacco use.
  • Tobacco industry executives in Asia stated that glamour ads for cigarettes should appeal to emerging young female smokers rather than older female smokers.
  • In the USA, government representatives asked publishers of 11 leading women’s magazines to stop accepting advertising for cigarettes. In the European Union, all forms of tobacco advertising in magazines are banned.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.


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Tobacco use by youth: a surveillance report from the Global Youth Tobacco Survey project. Charles W. Warren,1 Leanne Riley,2 Samira Asma,3 Michael P. Eriksen,4 Lawrence Green,5 Curtis Blanton,6 Cliff Loo,6 Scott Batchelor,6 & Derek Yach7.

Tobacco Coverage in Popular Magazines: 1996-1999. John Sciacca MPH, PhD, CHES; Nicole Antonucci, BS. American Journal of Health Behavior, 2004-01-01. V olume 27 Number 1, January/February 2003 

Leiber C. [Memo to David Dangoor]. 25 Oct 1989. Philip Morris. Bates No. 2504034812/4813.

Fashion Magazines Ripped for Tobacco Ads . JoinTogether.Org. June 7, 2007.

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package