Break The Tobacco Marketing Net

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  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • Movies are such a powerful influence on young people that they can negate parental influence against smoking.
  • The current rate of smoking scenes in Hollywood films has returned to the high levels of the 1950s, after reaching its lowest levels in 1980.
  • In India, home of the largest film industry in the world, 89% of movies from 2004-2005 contained tobacco scenes.
  • Smoking in movies is rarely presented realistically as an addiction that leads to disease and death.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.

Links:
http://www.tobaccofreekids.org/
http://www.smoke-fx.com/
http://ash.org.uk/

Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. DOI: 10.1002/14651858.CD003439. http://www.cochrane.org/reviews/en/ab003439.html.

Sargent JD, Dalton MA, Beach ML. Viewing tobacco use in movies: does it shape attitudes that mediate adolescent smoking?. Am J Prev Med 2002;22(3):137–45.

Glantz SA, Kacirk K, McCulloch C. Back to the future: smoking in movies in 2002 compared with 1950 levels. Am J Public Health 2004;94(2):261– 3.

Hemant Goswami , Rajesh Kashyap . Tobacco in Movies and Impact on Youth. Burning Brain Society.

Hazan AR, Lipton HL, Glantz SA. Popular films do not reflect current tobacco use. Am J Public Health 1994;84(6):998– 9.

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package