Break The Tobacco Marketing Net


  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • The tobacco industry recognizes that music has universal appeal and positive influence among young people.
  • Tobacco companies sponsor music festivals and concerts around the world, which feature tobacco advertising, merchandise and cigarette sales. These events are often crowded with youth as young as 13.
  • In Asia, the industry sponsors radio music programmes which include tobacco commercials and contests to win branded merchandised products. Some tobacco companies even associate their brand with music hits and top songs in an appealing format.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.


Lovato C, Linn G, Stead LF, Best A. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. Cochrane Database of Systematic Reviews 2003, Issue 4. Art. No.: CD003439. DOI: 10.1002/14651858.CD003439.

Cheung C. Grey Pacific. Kent regional BTL concept: [fax to J, Cook, BATCo Staines]. 10 May 1993. British American Tobacco. Bates No. 500010132/0136. [Accessed 17 May 2004].

Angelo I. Benson and Hedges Rave & Soul Street Jam. 2002 Mar 30. Global Partnerships for Tobacco Control�Essential Action. Available from:

J Knight, S Chapman. "Asian yuppies...are always looking for something new and different": creating a tobacco culture among young Asians. Tobacco Control 2004;13:ii22-ii29

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package