Break The Tobacco Marketing Net


  • The more tobacco advertising, promotion and sponsorship that young people see and hear, the more likely they are to become tobacco users.
  • One third of countries still allow tobacco advertisements on television – more than 40 years after they were first banned by other countries.
  • Tobacco-sponsored sports on television have the same impact on children as tobacco advertisements.
  • Tobacco images in movies and television can be more psychologically powerful than print ads for cigarettes, creating a stronger impression on young people's smoking attitudes and behavior.
  • Tobacco prevention campaigns on television developed by health authorities reduce smoking among youth. In contrast, tobacco prevention campaigns sponsored by tobacco companies may, in fact, increase smoking among youth.
  • One of the most effective ways countries can protect the health of their people, especially youth, is to ban all forms of tobacco advertising, promotion and sponsorship.


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Frank Ledwith, University of Manchester. Does tobacco sports sponsorship on television act as advertising to children? Health Education Journal, Vol. 43, No. 4, 85-88 (1984)

Robert J. Wellman, PhD; David B. Sugarman, PhD; Joseph R. DiFranza, MD; Jonathan P. Winickoff, MD, MPH . The Extent to Which Tobacco Marketing and Tobacco Use in Films Contribute to Children's Use of Tobacco. Arch Pediatr Adolesc Med. 2006;160:1285-1296.

Emery S et al. Televised state-sponsored antitobacco advertising and youth smoking beliefs and behavior in the United States, 1999-2000. Arch Pediatr Adolesc Med. 2005 Jul; 159(7):639-45.

Melanie Wakefield et al. Effect of Televised, Tobacco Company–Funded Smoking Prevention Advertising on Youth Smoking-Related Beliefs, Intentions, and Behavior. American Journal of Public Health 2154-2160. December 2006, Vol 96, No. 12

WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package