Tobacco Free Initiative (TFI)

Advertising and promotion bans

Advertising, promotion and sponsorship are marketing tools used by the tobacco industry to boost tobacco sales. When only advertising is banned, sponsorship, especially of sporting events is most commonly used to circumvent the ban. Other non sportive activities are being sponsored by the tobacco industry Similarly, brand stretching, that is, the use of tobacco brand names on non-tobacco merchandise or services, has been used by the tobacco industry for many years as a means of promoting cigarettes when faced with a ban on direct tobacco advertising. This has serious implications for European nations as governments draft their domestic legislation to conform with the EU Directive on tobacco advertising. Comprehensive bans on advertising, sponsorship and promotion are highly effective measures for tobacco control.

Further, experiences of Brazil, New Zealand and Singapore will be released soon.

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