World No Tobacco Day, 31 May 2008
A call for action
A TOTAL BAN ON ADVERTISING, PROMOTION AND SPONSORSHIP OF TOBACCO PRODUCTS REDUCES CONSUMPTION
Call to policy-makers:
- Require by law a comprehensive ban on all forms of advertising, promotion and sponsorship of tobacco products. Be aware that voluntary policies do not work and are not an acceptable response to protecting the public, especially youth, from tobacco industry marketing tactics;
- Implement policies and programmes that do not target youth in isolation. Interventions that target the population as a whole, such as banning all forms of tobacco advertising, raising tobacco taxes, and creating 100% smoke-free environments have the greatest success in reducing youth tobacco use.
Call to young people:
- Let the policy-makers of your country know what you think. Advocate for a total ban on advertising, promotion and sponsorship of tobacco products in your country.
- Get involved in a campaign to educate your peers on how the tobacco industry uses advertising, promotion and sponsorship to persuade you to smoke or use other forms of tobacco. Let the industry know you won't be duped by its slick, expensive promotional efforts.
Call to NGOs:
- Advocate to policy-makers for a complete ban on advertising, promotion and sponsorship of tobacco products in your country.
- Help organize youth groups so they can be part of the campaign and engage in the conception, development, implementation, monitoring and evaluation of tobacco control policies and programmes to ban advertising, promotion and sponsorship of tobacco products.
Call to the public:
- Call on policy-makers to ban advertising, promotion and sponsorship of tobacco products to protect young people.