World No Tobacco Day, 31 May 2010
Tobacco industry marketing endangers women
- Advertisements falsely link tobacco use with female beauty, empowerment and health. In fact, addiction to tobacco enslaves and disfigures women.
- Advertisements lure women with such misleading identifiers as "light" or "low-tar". More women than men smoke "light" cigarettes, often in the mistaken belief that "light" means "safer".