Tobacco Free Initiative (TFI)

World No Tobacco Day, 31 May 2010

Women are at great risk

  • Tobacco companies are spending heavily on alluring marketing campaigns that target women.

  • Women are gaining spending power and independence. Therefore, they are more able to afford tobacco and feel freer to use it.

  • Tobacco companies are investing heavily in the low-income and middle-income countries, where most potential new female users live.

  • Many countries do not do enough to protect their people from second-hand smoke.

  • Many women do not know about the harm done by second-hand smoke, or feel as if they have no right to complain.

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