Tobacco Free Initiative (TFI)

World No Tobacco Day 2011

Theme: The WHO Framework Convention on Tobacco Control

The treaty also recognizes the importance of international cooperation and of helping low- and middle-income countries to meet their treaty obligations.

The campaign will focus on the following key message: that countries must fully implement the treaty to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke.

Other key messages will include:

  • The treaty embodies the desire and commitment of scores of governments and millions of people to have a tobacco-free world.
  • The Parties to the treaty should fulfil their obligation to fully implement it.
  • Individuals should encourage and help their governments to fulfil that obligation.
  • The treaty should be duly appreciated by institutions and individuals alike as a landmark in the history of public health and the world's foremost tobacco control instrument.
  • WHO and the Conference of the Parties stand ready to help countries meet their obligations under the treaty and its related guidelines.

The treaty has already proved its efficacy in the fight against tobacco.

Nevertheless, as the Secretariat of the treaty explained in its recent Reports of the Parties and global progress in implementation of the Convention: key findings, "Implementation rates continue to vary substantially between different policy measures."

More must be done for the treaty to reach its full potential, as the Parties themselves recognize. At their recent meeting in Punta del Este, Uruguay, they urged all countries to ratify the treaty, to fully implement its provisions and to adopt its guidelines. Furthermore, they reaffirmed their commitment to prioritize the implementation of health measures designed to control tobacco consumption.

On World No Tobacco Day 2011, and throughout the following year, WHO will urge countries to put the treaty at the heart of their efforts to control the global epidemic of tobacco use.

By heeding WHO's call, countries will enhance their ability to significantly reduce the toll of tobacco-related diseases and deaths in line with their treaty obligations