New toolkit gives guidance for creating road safety mass media campaigns
Mass media campaigns are an important component of national and local road safety strategies. As part of the Bloomberg Philanthropies Global Road Safety Programme, WHO and its partners created more than 30 mass media campaigns in nine countries. The campaigns focused on five behavioural risk factors: speeding, drinking and driving, and failing to use motorcycle helmets, seat-belts and child restraints. The results and lessons generated from this work are presented in a new document: Road safety mass media campaigns: a toolkit. This step-by-step guide aims to strengthen the implementation of similar campaigns in low- and middle-income countries where the burden of road traffic crashes is highest.
With two years now under our belt as a Department, we are pleased to feed back to you on some key accomplishments of the WHO Department for Management of Noncommunicable Diseases, Disability, Violence and Injury Prevention (NVI), in what has been a busy and exciting year. Below you will find a month-by-month update of some highlights of our activities. NVI wishes you a wonderful holiday season and all the best in the New Year.
World's experts gather to exchange knowledge and practice on preventing violence and injuries and saving lives
Every day violence and injuries take the lives of more than 14 000 people. Over 1,100 experts gathered for Safety 2016, the 12th World Conference on Injury Prevention and Safety Promotion, are sharing the latest evidence and experiences from prevention programmes which have demonstrated dramatic success in saving lives.
Michael R. Bloomberg named as WHO Global Ambassador for NCDs
On 17 August 2016 WHO named Mr Michael R. Bloomberg, philanthropist and former three-term Mayor of the City of New York, as Global Ambassador for Noncommunicable Diseases. NCDs including heart disease, stroke, cancer, diabetes and chronic respiratory diseases and injuries are responsible for 43 million deaths each year - almost 80% of all deaths worldwide. The premature death and disability from NCDs and injury can largely be prevented, through implementing proven, cost-effective measures. In his new role, Mr Bloomberg will work with national and local political leaders around the global to highlight the burden of NCDs and injuries and support attainment of the SDGs.
Over the past year, up to one billion children have experienced physical, sexual or psychological violence. One in four children suffer physical abuse, and nearly one in five girls is sexually abused at least once in their lives. WHO in collaboration with a number of partners, launched a technical package containing seven interlinked strategies that have shown success in reducing violence against children. The initiative, launched with the support of the newly established Global Partnership to End Violence against Children, aims to help countries to achieve the SDGs, in particular SDG target 16.2 to "end abuse, exploitation, trafficking and all forms of violence against and torture of children", and implementation of World Health Assembly resolution WHA69.5 on the WHO global plan of action to address interpersonal violence.
>1 500 000people lose their lives each year to violenceViolence prevention
Road traffic injuries
50%of all people dying on the roads are cyclists, pedestrians, or motorcyclistsGlobal status report on road safety 2015
2 300children die every day from injuriesWorld report on child injury prevention
3 January 2017
As part of the Bloomberg Philanthropies Global Road Safety Programme (2010-2014), WHO and its partners created more than 30 mass media campaigns. The toolkit reflects results and lessons from this work in a step-by-step guide.
12 December 2016
Global Forum for Road Safety Legislators launched in London
WHO and the Towards Zero Foundation launched the Global Forum for Road Safety Legislators, recognizing their role in adopting and ensuring the implementation of good road safety laws in countries.
28 November 2016
Twenty-one Member States attended a discussion to provide feedback on the proposed targets and indicators for road safety risk factors and service delivery mechanisms.
13 November 2016
Released in advance of the annual World Day of Remembrance for Road Traffic Victims, a new brochure describes the components of an effective post-crash response.