Violence and Injury Prevention

WHO releases new road safety campaigns in Brazil, China and India

In previous months, WHO produced and disseminated seven new television adverts as part of the Bloomberg Philanthropies Global Road Safety Programme. The adverts focus on the health consequences and enforcement of laws around speeding, e-bikes, and the failure to wear motorcycle helmets in Brazil, China and India respectively. These campaigns were produced in local languages in collaboration with the respective governments and disseminated on local television channels. In June, WHO published these campaigns on its YouTube road safety playlist. Select adverts can be viewed at the following links: