Road Safety Mass Media Campaigns: A Toolkit
10 steps for developing road safety mass media campaigns in low- and middle-income countries
Mass media campaigns are an important component of national and local road safety strategies. As part of the Bloomberg Philanthropies Global Road Safety Programme (2010–2014), WHO and its partners developed more than 30 mass media campaigns in nine countries. The campaigns focused on five behavioural risk factors: speeding, drinking and driving, and failing to use motorcycle helmets, seat-belts and child restraints.
The results and lessons generated from this work are presented in a new document released in December – Road safety mass media campaigns: a toolkit. This step-by-step guide aims to strengthen the implementation of similar campaigns in low- and middle-income countries where the burden of road traffic crashes is highest. It is targeted at those who are charged with overseeing the development of mass media campaigns, as part of broader efforts to increase public awareness of road safety laws and persuade the public to abide by them.