To reverse global deaths and injuries from road traffic crashes, the Bloomberg Global Road Safety Program committed $125 million over five years (2010–2014) to support proven and effective interventions in ten low- and middle-income countries. These countries make up almost half of road traffic fatalities globally.
Interventions include increased seat-belt wearing, speed reduction, improved drink driving laws and enforcement, helmet
wearing, sustainable urban transport, and improved road infrastructure.
As a consortium partner, WHO works in the following areas:
WHO supports governments in the development of policy and enactment of laws to address key risk factors: drinking and driving, speeding and failing to use motorcycle helmets, seat-belts and child restraints. WHO is reviewing the current road safety legislation and proposing appropriate amendments where necessary.
WHO is developing road safety social marketing campaigns relating to specific risk factors to be addressed nationally and in specific intervention sites. These are aimed at changing road users’ knowledge, attitude or behaviours and at increasing their awareness about enforcement.
Media play a key role in raising awareness about the magnitude of the road safety problem and in promoting changes for safer roads. WHO organizes road safety workshops for journalists, providing them with knowledge, information and resources and supporting them to write more and differently about this topic.
Support to NGO advocacy
Nongovernmental organizations representing road safety and road traffic injury victims contribute to making road safety an issue which is real and in need of urgent action. WHO offers such groups guiding principles and strategic approaches for more targeted advocacy.