Violence and Injury Prevention

Online library of road safety mass media campaigns

Background

Worldwide more than 1.2 million people die as a result of a road traffic crash each year, and as many as 50 million more are injured. Most of these tragedies can be prevented through improvements in roads, vehicles, and emergency response systems. People’s behavior in terms of avoiding speeding and drinking and driving and using motorcycle helmets, seat-belts and child restraints is also key to efforts aimed at enhancing safety. Such actions can be promoted through the development of comprehensive road safety legislation and rigorous enforcement thereof. To increase public awareness of road safety laws and to persuade the public to abide by them, national and local governments complement legislation and enforcement with the broadcasting of mass media campaigns. The most powerful of these campaigns highlight what happens when people fail to abide by the law and the resulting consequences in terms of death, injury and disability as well as fines and imprisonment.

This online library of road safety video campaigns was produced to inspire governments and other agencies wishing to develop their own campaigns, in particular those in developing countries which may lack the resources needed to develop such campaigns themselves. The library contains video campaigns created and owned by governments and in some instances by contracting agencies. The campaigns included are among those which have been evaluated to be effective or are otherwise of a high-quality production standard with clear and targeted messages promoting the good practices in road safety identified by WHO and partners worldwide. Each video campaign is presented with a one-page description and contact information for a person who would be able to provide information about possible use or adaptation of the campaign.

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