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Why organize a World Water Day

Contents Preface Why organize a World Water Day Planning is key to achieving the biggest possible impact for WWD Organize your planning efforts Collect information: Build a case for strong action Develop key message Mobilize partners for actions Working with the Media Broadcast media: communicating in pictures and sound Beyond World Water Day—keeping up the momentum! Assess the impacts of your efforts Acknowledgements

Highlight the water and health situation in your region Remember that World Water Day on 22 March is above all a media event. This provides you with a tremendous opportunity to capture the public's attention and to raise awareness on:

• The importance of World Water Day, especially the intimate links between water and health.
• The good work done by you or your organization to improve the situation.
• The local, regional, sub-regional and national situation of water and health related issues.
• The gaps and what more you can do to raise awareness.
• The success stories.

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