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Water and health advocacy: A practical guide for World Water Day 2001: Previous page | 1,2,3,4,5,6,7,8,9,10,11,12

Broadcast media: communicating in pictures and sound

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TV and radio

Hosts and hostesses of talk shows are almost always looking for people to interview on radio and television. So, just call up your local radio station, ask to speak to the executive producer of the show you're interested in, and suggest someone for an interview (ideally one with charisma and able to articulate the message).

When you have only a few seconds in front of a microphone either for radio or television, you need to use memorable phrases – soundbites – that will stay with your audience long after you have left. The best sound-bites get to the heart of the problem without lengthy qualified explanations. Broadcast producers can't resist them, and listeners and viewers remember them. The sound bite should capture and communicate the one key message you want to leave with the audience, if they remember nothing else. Try to repeat the soundbite at least once during an interview with the media.

Samples of Water and Health Sound Bites

  • 3.4 million people, mostly children, die annually from water-related diseases.
  • Diarrhoeal diseases, including cholera, account for two million deaths annually.
  • 1.5 million cases of clinical hepatitis A occur each year.
  • 1 million people die each year from malaria.
  • 2.4 billion people are without access to any sort of basic sanitation facility.
  • Unsafe water is a breeding ground of disease and poverty.
  • Water is a basic human right.
  • Water related infections are a major cause of mortality in the developing countries of the South.
  • More than one billion people do not have access to improved drinking water sources.
  • In poor countries, diarrhoea is a major killer.

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