Launch of the Positive Practice Environments Campaign web site

Geneva, 8 April 2010 | The Alliance is pleased to join the group of health professional associations - members of the Alliance - in launching the Positive Practice Environments (PPE) Campaign web site. The PPE Campaign web site will play a key role in addressing the ongoing underinvestment in the health sector, the shortage of health care professionals and the deterioration of health care professionals working conditions worldwide, threatening care delivery and patient outcomes. The site houses PPE resources, tools and events. To learn more and share expertise to improve practice environments, visit the site:

The PPE Campaign was initiated with financial support from the Alliance by the International Council of Nurses, The International Pharmaceutical Federation, the World Dental Federation, The World Medical Association, the International Hospital Federation and the World Confederation for Physical Therapy. It aims to improve work environments, staff recruitment and retention and quality of health services through the development of positive practice environments.

Positive practice environments are settings that ensure the health, safety and personal well-being of staff, improve the motivation, productivity and performance of individuals and organizations, and thus support the provision of quality patient care. PPEs include professional recognition, effective management practices, staff support structures, educational opportunities and occupational health and safety.

PPE activities aim to raise awareness, identify good practice, develop tools for managers and health professionals and carry out concrete national demonstration projects to improve practice environments. Campaign activities are already underway in Morocco, Uganda and Zambia. The PPE Campaign is open to all countries, health organizations and health disciplines.