Your World Health Day campaign – general approach
In the lead-up to World Health Day, social media will be used to engage people and to challenge some of the stereotypes of ageing. Images and stories of older people and their valuable role in society will be made available through WHO's social media channels.
Prior to World Health Day, WHO will make the following materials available for your reference, local adaptation and media outreach.
- Global news release
- Statement from the WHO Director-General and Regional Directors
- Video material
- Fact sheet on ageing and health
- Technical document
- Photos on ageing and health for journalists to download
- Photo stories
- List of communication contacts and experts available for media interviews