World Health Day

Your World Health Day campaign – step-by-step planning

World Health Day 2012 - Toolkit for event organizers

Take the first steps


  • Identify your specific target audiences, possible partners and champions
  • Create/adapt relevant key messages for your campaign
  • Mobilize your community
  • Plan and implement events such as exhibits, panel discussion and photo competitions
  • Prepare materials. Use your local language whenever possible
  • Develop a media strategy and prepare media materials
  • Develop a plan to monitor and evaluate your activities and media pick-up.

Engage the media

Media have a massive influence globally and locally on what the general public or political leaders deem important. Four things are needed for media coverage:

  • understanding what the media want in a story;
  • making sure that the information is provided in a clear and timely manner;
  • connecting the media with spokespersons, subject matter experts and/or high-profile speakers;
  • making use of a broad range of media channels including TV, audio, print and social media to reach different target groups.

Reporters and producers look for audience appeal, issues that stimulate debate, stories that generate increased viewership or readership and sustained public interest through fresh perspectives on an issue. The media will avoid stories that are inaccurate or incomplete, as well as organizations that are overly persistent after a story has been rejected.

It is important to illustrate how global issues such as population ageing impact local communities and, indeed, every citizen. Since ageing concerns all of us, human interest stories and testimonials from real people are likely to strongly appeal to the media and the public.

WHO's policy materials