Your World Health Day campaign – step-by-step planning
Find an angle for stories on ageing and health
Ask and answer one or more of these questions to find an "angle" that will interest your community and the media.
- What aspect of population ageing is most relevant to your country?
- What is the role and value of older people in your country?
- Is there any concept or tradition in your culture that can be linked to the appreciation of older people and active ageing?
- What are the biggest risk factors in your country for healthy ageing throughout life (i.e. during pregnancy, childhood, adolescence, adulthood and/or older age)?
- Are there any Age-friendly Cities in your country that you could highlight?
- Could you showcase proven models, policies or programmes for long-term care? For primary health care services?
- Do informal caregivers get any support from the health system in taking care of older people?
- Are health workers adequately trained in your country to address the rights and specific needs of older people?
- What are the biggest challenges in your country with regard to population ageing?
- How are older people contributing to society in your country? To the family? To the workforce? To the city or community?
- Are older people involved and is their voice heard in policy-making, in general, and with regard to the needs and rights of older citizens in particular?
- Are there champions of active and dignified ageing in your country whose story, interview or quote could make the news?
Other topics that could provide an angle for a story on population ageing include mental health, elderly people in rural areas, education of older people, and social protection.
Use social media
Social media such as Facebook, Twitter, YouTube and LinkedIn can help engage grassroots communities in both online discussions and offline activities. However, resources to analyse audiences, strategize outreach, engage audiences and monitor impact should be planned for at the outset. Ideally, contact should be maintained with social media communities beyond World Health Day, for example to strengthen and expand Age-friendly Cities networks.