On World Blood Donor Day the Finnish Red Cross Blood Service offered extra special cake snacks in addition to their usual snack to all voluntary blood donors at donation centres. They also received “Lifesaver” canvas bags as a small gift.

A press release about blood safety and the importance of regular donation was released and taken up widely. There was also a prominent advertisement in all the major Finnish papers, which said “Thank You, Lifesaver”.

Anne Lind
Information Officer
Finnish Red Cross Blood Service