UNITED ARAB EMIRATES

Abu Dhabi

Abu Dhabi Blood Bank, Sheikh Khalifa Medical City, organized a number of different activities to mark World Blood Donor Day. Beginning 14 June, and running for three days, there was an educational booth at Marina Mall, with the opportunity for the general public to have a free check-up for blood pressure, and tests for haemoglobin and blood grouping. Large posters with the logo and theme of the day, “Sharing blood saves lives”, were installed behind the booth. Visitors received small gifts of T-shirts, pins, badges and pens.

Flyers and booklets giving information on World Blood Donor Day, plus questions and answers about blood donation and how to become a blood donor were widely distributed in clinics, shopping malls, schools and universities. Posters and banners were displayed in clinics, banks, youth clubs, hospitals and other public places. Within commercial organizations, such as shops and banks, staff wore special T-shirts to publicize the event.

Members of a local football team donated blood, an event which was covered by the media. Other activities designed to raise public interest were scheduled, including interviews with people whose lives have been saved thanks to the gift of blood. There were links with the Thalassaemia Association and with police and traffic departments to show how much blood is needed because of the high rate of road accidents. Universities sent volunteers to help out during WBDD week and information booths were set up on campuses.

At the Blood Bank, posters and decorations displayed the theme of World Blood Donor Day and employees wore WBDD pins or badges. Donors on 14 June received small gifts, and were given a special snack after donation, cake or chocolate, provided by a corporate sponsor.

From 17 to 21 June, there were well-attended mobile blood donation drives at public locations, such as the Etisalat building in Sharjah and the Emirates Tower.

Dr. Naima Oumeziane
Acting Clinical Director, Abu Dhabi Blood Bank
Sheikh Khalifa Medical City
General Authority for Health Services for the Emirate of Abu Dhabi
United Arab Emirates
E-mail: oumnai702@skmc.gov.ae

Dubai

A partnership between Al Wasl Hospital and the Dubai government-owned energy group, Emirates National Oil Company (ENOC) helped to spread awareness among the general public of World Blood Donor Day on 14 June. Al Wasl Blood Donation Centre is an integral part of the Department of Health and Medical Services. ENOC has a community outreach programme, which supports humanitarian initiatives of all kinds.

On the day, over 600 staff at service stations throughout Dubai wore special T-shirts publicizing the importance of voluntary blood donation.

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