To strengthen Guinea's National Blood Transfusion Center (CNTS), WHO supplied vital resources, including blood bags and analysis equipment. Additionally, WHO introduced innovative solutions such as solar-powered storage units and blood component fractionators. The implementation of solar storage units resolved energy challenges, thereby improving blood storage conditions. This substantial enhancement in healthcare infrastructure represented a significant stride forward in storage capacity and safety standards.

^{The Director General of the Guinea National Blood Transfusion Center (CNTS) launching World Blood Donor Day events during his keynote speech.}
Photo credit: WHO Guinea

In preparation for World Blood Donor Day in Guinea, WHO engaged in high-level advocacy efforts to secure commitments from the government and financial partners to support transfusion services. Organizations such as Médecins sans frontières, the Guinean Red Cross, Orange Guinée, and Assistance Médico-Sociale en Guinée mobilized the population, while the Prime Minister leveraged his political influence to foster community engagement. In addition to encouraging government officials, members of parliament, and the public to endorse blood transfusion efforts, the Prime Minister set a notable example by personally donating blood. This act was followed by other influential figures, including the First Lady, inspiring broader community involvement.

"Blood and plasma – sharing life; Donate often”

- Blood donor campaign, Guinea

The WHO provided technical support, technical documents and funding for nationwide awareness campaigns which were conducted through various national media channels, disseminating messages in five languages: French, Sousou, Malinké, Kpèlè, and Peulh. The inauguration ceremony, attended by government officials, the public, and NGOs, offered another platform for blood donation, with similar events organized in regional areas.

Donors received comprehensive guidance on maintaining good health and were educated about their entitlement to care in national health facilities. Upon reaching three donations, regular donors were issued a donor card, affording them access to essential healthcare services free of charge.

The results were striking. Voluntary blood donations tripled thanks to the comprehensive strategy, which integrated advocacy, logistical support, and community outreach, reshaping Guinea's blood donation landscape. The partnership between WHO and the Guinean government not only addressed a pressing health concern but also established the groundwork for sustainable public health progress, with the potential to save countless lives in the future.

Guinea's government remains committed to prioritizing blood transfusion services and ensuring continuous investment. Efforts will persist in engaging the government each 14 June to advocate for World Blood Donor Day and promote voluntary blood donations, underscoring the ongoing importance of this life-saving initiative.