Professor Ivo Vlaev

Ivo Vlaev is a Professor of Behavioural Science at Warwick Business School, University of Warwick, UK. He has also worked as a research fellow at University College London, UK, and senior lecturer at Imperial College London, UK. He has a track record of research in decision science and behaviour change, which is published in academic journals, book chapters and government reports. Prof. Vlaev’s research focuses on developing an integrated theory of behaviour change which combines principles from psychology, neuroscience, and economics. Testing the theory involves developing and evaluating behaviour change interventions in various domains such as health, finance, education, and environment. He is a co-author of the famous UK Cabinet Office MINDSPACE report, which provides a framework for designing effective policy utilizing behavioural sciences (and it provided the basis for establishing the first ‘Behavioural Insight Team’ in government). Prof. Vlaev has helped public and private organizations apply lessons from behavioural science. He is a member of the Policy Research Unit in Behavioural Science for the UK Department of Health and Social Care and member of the What Works Trial Advice Panel, Cabinet Office, UK (helping civil servants design and implement effective trials and evaluations). He has a PhD in Experimental Psychology from the University of Oxford, UK.