Raising taxes on tobacco: what you need to know

29 May 2014 – Raising taxes on tobacco is both the most effective and cost-effective way of reducing tobacco use around the world. Read our short brochure to find out how countries are successfully increasing tobacco taxes and what WHO recommends for further progress.

• Read our campaign brochure
• Watch the video

27 May 2014 – Our short campaign video explains in a very simple way why we should all support efforts to raise taxes on tobacco, the most effective and cost-effective way of reducing tobacco use around the world.

• Watch the video

30 April 2014 -- Every year, on 31 May, WHO and partners mark World No Tobacco Day, highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. Tobacco kills nearly 6 million people each year, of which more than 600 000 are non-smokers dying from breathing second-hand smoke. For World No Tobacco Day 2014, we are calling on countries to raise taxes on tobacco.

• Read more about the 2014 campaign
• World No Tobacco Day poster