World No Tobacco Day
31 May 2026
Unmask the appeal – countering tobacco and nicotine addiction
Tobacco and nicotine industries design their products to get young people stuck in a cycle of addiction.
The grip of tobacco and nicotine addiction can be broken.
#TobaccoExposed
Join the movement and take action
Make your school nicotine and tobacco-free
Quit today
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Here's what policymakers can do:
Other resources
Publications
Information sheet: Manipulation and marketing strategies used by tobacco and nicotine industries to promote their products
Information Sheet: The role of flavours in increasing the appeal of tobacco, nicotine and related products
Information sheet: Flavour accessories in tobacco products enhance attractiveness and appeal
Information sheet: Understanding the design features of tobacco, nicotine and related products and their possible effects
Electronic cigarettes: call to action
WHO clinical treatment guideline for tobacco cessation in adults
Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes: existing approaches and policy options
Heated tobacco products: summary of research and evidence of health impacts
Heated tobacco products: information sheet - 2nd edition
Fact sheet: waterpipe tobacco smoking and health
Related health topic
Fact sheet
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