© WHO / Yoshi Shimizu
Father practices skin-to-skin contact with his low birth weight newborn baby at the Kangaroo Mother Care (KMC) ward.
Father practices skin-to-skin contact with his low birth weight newborn baby at the Kangaroo Mother Care (KMC) ward.
©
Credits
How to get involved
Raise awareness
- Wear purple or use our campaign visuals on social media.
- Share personal stories to highlight the human impact of preterm birth.
- Engage with councils and institutions to light up monuments and buildings in the symbolic colour purple to mark the day.
- Use hashtags: #HopefulFutures, #WorldPrematurityDay, #BornTooSoon.
Display the World Prematurity Day Sock Line
- Create a Sock Line with one small purple baby sock among nine full-sized socks – symbolizing that 1 in 10 babies is born prematurely.
- Share your display online to spread the message.
Organize or join events
- Host or attend webinars, panel discussions, or community gatherings.
- If you are a health-care professional, host an awareness session in your clinic or hospital, and share best practices and innovations in neonatal care.
Advocate for change
- Contact local leaders to push for better maternal and newborn health services, and policies that ensure access to quality neonatal care and support families affected by preterm birth.
Educate others
- Share campaign materials in schools, workplaces, and community centres.
- Encourage conversations about the importance of special care for small and vulnerable babies and support for families.
- Support media outreach to raise awareness about prematurity.