The Global Health Observatory
Explore a world of health data
The Global Health Observatory
Explore a world of health data
Direct advertising means tobacco advertising on any or all of national TV, national radio, local magazines and newspapers, billboard and outdoor advertising. points of sale of tobacco products, and the internet.
Ban on advertising on national television and radio (Yes/No) National TV and radio is any TV and radio domestically broadcasted. It is not necessarily managed by the government. Cable television is included in national TV and radio if the signal originates in the country. Any advertising ban restricted to some hours (during the day) or type of audience (children, teenagers) is not complete so is presented as "No".
Ban on advertising on international television and radio (Yes/No) Advertising tobacco products is prohibited in international TV and radio. “International TV and radio” is any broadcast coming from across country borders, including satellite TV and radio. Any advertising ban restricted to some hours (during the day) or type of audience (children, teenagers) is not complete so is presented as "No".
Ban on advertising in local magazines and newspapers (Yes/No) Advertising tobacco products is prohibited in local magazines and newspapers. Local magazines and newspapers are any print media domestically printed.
Ban on advertising in international magazines and newspapers (Yes/No) Advertising tobacco products is prohibited in international magazines and newspapers. International magazines and newspapers are print media produced outside country borders.
Ban on billboard and outdoor advertising (Yes/No) National laws or regulations completely ban direct advertising of all tobacco products in billboards and outdoor advertising. “Billboards and outdoor advertising” means any sign, posting or other advertising that reaches the consumer outdoors.
Ban on advertising at point-of-sale (Yes/No) Advertising bans at point of sale includes banning signs, displays or other promotional material at the location of the sale of tobacco products, both indoors and outdoors.
Ban on advertising on the internet (Yes/No) Advertising tobacco products is prohibited on the internet.
Law requires fines for violations of advertising bans (Yes/No) If national laws or regulations require fines for violations of bans on direct advertising of tobacco products, this indicator is reported as "yes". If there are no bans, or if there are no fines required, this indicator is reported as "no".
Overall compliance with bans on direct advertising (score) The level of compliance with the law was measured by asking in-country experts to provide their assessments by interview. These experts included at least three, and up to five, of the following persons:
Assessments were requested for each provision which is in place under a national law banning direct tobacco advertising. Provisions not in place, or provisions put in place too recently to assess, were excluded from the request. An assessment of overall compliance with the law (all provisions considered together) was also requested.
The provisions of interest for assessing compliance with direct advertising laws are:
A compliance score of 0-10 was calculated based on the average responses of the 3-5 experts. If all experts said compliance was "high", a score of 10 was achieved. If all experts said compliance was "minimal", this resulted in a score of zero. A mix of high, moderate and minimal responses resulted in an average score calculated out of 10. Missing responses were scored as unless there were at least 3 non-missing responses given.