The Global Health Observatory
Explore a world of health data
The Global Health Observatory
Explore a world of health data
Indirect advertising means tobacco promotion through any or all the following methods: free distribution of tobacco products, promotional discounts, brand-stretching, brand-sharing, appearance of tobacco products or tobacco brands on TV or in films (product placement), and sponsorship by tobacco companies or the tobacco industry.
Ban on free distribution in mail or through other means A national law bans the provision or offering of free tobacco products to the consumer, via mail distribution or otherwise.
Ban on promotional discounts The law bans promotional discounts on tobacco products. Promotional discounts are any reduction in product price intended to encourage product/brand use, including reduced price coupons, buy one-get-one-free offers, etc.
Ban on identifying non-tobacco products with tobacco brand names Non-tobacco products identified with tobacco brand names. Traditionally non-tobacco goods and services are banned from being labeled, named or in some other way associated with a tobacco brand. The law prohibits either non-tobacco goods or non-tobacco services from being identified with tobacco brand, or both.
Ban on use of brand name of non-tobacco product for tobacco product The national law prohibits using brands that are traditionally not associated with tobacco products for a tobacco product (good or service, or both).
Ban on appearance of tobacco brands in TV and/or films (product placement) The law bans the appearance of, or reference to, a tobacco brand on television and/or in films. For example, displaying a brand name or reference to a brand (whether or not placed directly on a product), showing a character smoking a specific brand, displaying advertisements or billboards or tobacco products stamped with a particular brand, even in the background. The depiction of a generic tobacco product (e.g. an unmarked cigarette) is addressed in a different indicator.
Ban on appearance of tobacco products in TV and/or films The law bans the appearance of tobacco products on television and/or in films. For example, showing a character smoking or chewing tobacco, or displaying advertisements or billboards of tobacco products, even in the background. The depiction of a specific brand of tobacco product is addressed in a different indicator.
Required anti-tobacco ads for any visual entertainment media product that depicts tobacco products, use or images A national law requires that anti-tobacco ads or messages are aired during any visual entertainment media product that depicts tobacco products, use or images.
Ban on sponsorship (contributions and/or publicity of contributions) Sponsorship of event, activity and individual by the tobacco industry is banned. Sponsorship means gaining direct or indirect public attribution, acknowledgment, association, identification or display of any tobacco brand in return for providing funding or services to any event, activity or individual.
Ban on any form of contribution (financial or other support) to any event, activity or individual Sponsorship of event, activity and individual by the tobacco industry is banned.
Banning the publicity of financial or other sponsorship or support by the tobacco industry of events, activities, individuals If sponsorship of event, activity and individual by the tobacco industry is not fully banned, the law bans the publicity of the allowed sponsorship (financial or other in-kind contribution).
Law requires fines for violations of promotion and sponsorship bans If national laws or regulations require fines for violations of bans on indirect advertising of tobacco products, this indicator is reported as "yes". If there are no such bans, or if there are no fines required, this indicator is reported as "no".
Overall compliance with bans on promotion and sponsorship. Compliance is assessed by three to five national experts who performed their assessments independently. (average score from 0 to 10 with 0 being the lowest score and 10 the maximum score. )