Spotlight on behavioural and cultural insights

The EPW established the Healthier behaviours: incorporating behavioural and cultural insights flagship initiative, which aims to help build a culture of health in which everyone is enabled to make healthy choices in their daily lives and in the way they use health services.

The Regional Committee will consider the proposed action framework to lead efforts, enhance evidence and provide technical guidance to countries in this field. The Regional Committee will be invited to adopt a related draft resolution.