Event highlights
04 January 2024
Participants explored opportunities to apply BCI to health in Lithuania
On 14–15 December the Behavioural and Cultural Insights (BCI) Unit facilitated a workshop and roundtable session in Vilnius, Lithuania. The workshop gathered 20 participants from the Ministry of Health, the Institute of Hygiene and the Government Strategic Analysis Centre (STRATA). They received training on WHO’s Tailoring Health Programmes methodology and the COM-B model of behaviour framework. Participants explored how to develop interventions that enable, support and promote health-related behaviours and are tailored to the needs and circumstances of those affected.
A roundtable session was held on the following day with senior officials. Discussions focused on exploring opportunities to apply BCI in Lithuania within the context of national plans and targets and global and regional BCI resolutions. Participants identified priority health areas that would benefit from a BCI approach, including preventable and treatable mortality, mental health, health inequalities and behaviour change among health-care workers and patients.
As a next step, a strategy meeting is planned for 2024 to discuss a way forward for applying BCI to priority health areas in Lithuania.
Event notice
WHO/Europe’s Behavioural and Cultural Insights (BCI) Unit is hosting a training and roundtable on BCI for health with public health authorities in Vilnius, Lithuania on 14–15 December.
The all-day training on 14 December will offer insights into a methodology that allows us to understand and address the barriers and drivers of health behaviours. Participants include technical specialists from the Ministry of Health and the Institute of Hygiene, academics and strategic analysists, among others.
The workshop will equip them with practical tools and theoretical frameworks to design, monitor and evaluate interventions aimed at influencing health behaviours. The interactive format, featuring plenary presentations, discussions and case-based practice sessions, will facilitate collaboration among professionals from different fields of health in Lithuania.
The training will be followed by a roundtable on the second day, bringing together senior-level decision-makers to share takeaways from the training and facilitate a discussion on BCI for health in Lithuania. Opportunities for accelerating this field of work will be discussed in the context of global and regional resolutions where countries have made commitments to invest more in BCI for health.
Both sessions are by invitation only.
For questions about BCI-related work in Lithuania and across the WHO European Region, please reach out to euinsights@who.int.