Overview

The SAFER/Euro initiative aims at supporting the implementation of the most effective and cost effective alcohol policies across WHO European Region, in line with the global SAFER initiative. SAFER/Euro countries have a track record of achievement in implementing effective and cost-effective alcohol policies. SAFER/Euro countries are invited by WHO Regional Office for Europe to nominate ambassadors, who will be senior politicians such as ministers and former ministers, with influence and commitment to multilateral cooperation, to support and champion the vision of an entire SAFER WHO European Region free from harm due to alcohol.