Rapid qualitative research to increase COVID-19 vaccination uptake: a research and intervention tool

Overview

This qualitative tool provides step by step guidance on how to design and conduct rapid qualitative research with different target groups to understand their barriers and drivers to COVID-19 vaccination. These insights can then be used to inform the development of interventions tailored to the target groups for successful COVID-19 vaccination uptake. Whilst the document focuses on COVID-19 vaccination, the described rapid approach can be used for any vaccination programme.