Field guide to qualitative research for new vaccine introduction
26 January 2018
| Manual

Overview
Expanding a national routine immunization schedule to include a new vaccine is a positive step forward in reducing a country’s burden of disease. This field guide is intended for staff of any national immunization programme planning to introduce a new vaccine. It guides the reader through a simple and step-wise process, building the skills needed to design and conduct qualitative formative research with key target groups, analyse the findings and utilize the outcomes by developing targeted communication activities.
WHO Team
Vaccine-Preventable Diseases and Immunization (VIF)
Editors
WHO/Europe
Number of pages
162
Copyright
World Health Organization Regional Office for Europe