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Workshop on safe sanitation for public health protection in central Asia: meeting report, Astana, 3–4 June 2025.

The Workshop on safe sanitation for public health protection in central Asia, held on 3–4 June 2025 in Astana, convened national and regional stakeholders...

Core health indicators in the WHO European Region 2025

Core health indicators 2025 draws on the latest data from Member States, complemented by WHO estimates where needed, to present a comprehensive picture...

Health forward – a future we build together: background paper for the Second European Programme of Work

Health forward – a future we build together: background paper for the Second European Programme of Work (the Futures Paper) serves as a foundation...

Small-scale sanitation and drinking-water supply systems: driving country action towards safer services

Ensuring access to safe services from small-scale sanitation and drinking-water supply systems is crucial for protecting health. However, such systems...



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WHO Behavioural and Cultural Insights flagship – tailoring health policies

Overview

What is the WHO flagship?

The new Behavioural and Cultural Insights flagship launched by WHO/Europe aims to help Member States gain insights into the underlying barriers to and drivers of health.

Using an evidence-informed approach and building on multidisciplinary research from the humanities and social sciences, the flagship supports Member States in tackling the complex health problems that our societies face today.

This nuanced insight does not replace biomedical approaches to policy and planning. Instead, it supports and strengthens these by systematically exploring the perspectives of individuals and communities. This allows Member States to provide clearer, more actionable and more targeted health policies that promote better health outcomes.

4 key principles of Behavioural and Cultural Insights

Collaborating with a broad range of partners and across sectors, the flagship seeks new approaches to complex health challenges. It is guided by 4 principles:

  • Evidence: draw on evidence, test and evaluate it, and disseminate good practices;
  • Context: generate socially nuanced, culturally sensitive, people-centred health insights;
  • Scale: support the scale-up of interventions with proven impact;
  • Partnership: work with experts, transformers, colleagues and critics.

 

WHO Team
Behavioural and Cultural Insights (BIF)
Editors
World Health Organization. Regional Office for Europe