Event highlights
16 May 2024
The Behavioural and Cultural Insights (BCI) Unit facilitated an all-day training on BCI for health with public health authorities in Reykjavik.
The training was attended by over 30 professionals from a diverse array of backgrounds, including policy, research, and front-line services. The participants represented national and regional organizations such as the Ministry of Health, the Ministry of Social Affairs and Labour, the Directorate of Health, the Director General of the Department of Public Health and Science, as well as other public health bodies, health-care providers, and academic institutions.
The training covered basic theoretical frameworks and practical tools of BCI, as well as broader strategic discussions. with a view to advancing the use of BCI for health in Iceland.
The workshop was opened by Alma D. Möller, Director of Health, who offered a clear analysis of the health challenges faced by Icelanders. She also highlighted the potential contributions of BCI to addressing these issues effectively.
Key topics of discussion included antibiotic prescribing behaviours, physical exercise and mental health, and ways to tailor interventions to the needs and circumstances of those who are marginalized.
The workshop concluded with the decision to establish a BCI network in Iceland and to develop plans to foster collaboration and integrate BCI across various health domains.
Event notice
22 April 2024
WHO/Europe’s Behavioural and Cultural Insights (BCI) Unit is facilitating a workshop on BCI for health with public health authorities in Reykjavik, Iceland on 22 April 2024.
The all-day training will introduce the BCI methodology to health experts and managers from Iceland to help them address the barriers and drivers of health behaviours. Drawing on the WHO-developed Tailoring Health Programmes approach, the workshop will equip them with practical tools and theoretical frameworks to design, monitor and evaluate interventions aimed at influencing health behaviours. Through a combination of plenary presentations, group work and exercises, participants will engage in an interactive learning experience designed to foster collaboration and knowledge exchange.
The workshop aims to enable a discussion on how the use of BCI for health can be accelerated in Iceland and give participants the opportunity to generate ideas together.
For questions about BCI-related work in Iceland and across the WHO European Region, please reach out to euinsights@who.int.