Why is this webinar needed?
The more individuals are exposed to alcohol marketing, the more likely they drink. Exposure to alcohol marketing increases acceptability on drinking alcohol, age of onset and drinking behaviour, including binge drinking. Digital platforms quickly became a powerful marketing tool for alcoholic beverages. Through constant and systematic data collection, digital platforms elicit consumer preferences, attitudes and behaviours. Unlike television commercials or billboards, digital marketing of alcoholic beverages is not bounded by time or space, and its rapid expansion poses new challenges for its regulation and enforcement to be at pace.
What do we aim to achieve?
The webinar will feature digital marketing transformations, discuss the options to tackle this evolving phenomenon and outline possible next steps for the alcohol control field.
Who should participate?
The target audience includes policymakers, government officials and civil servants, civil society groups, media, and researchers interested in this topic.
Participation in this event is by invitation. If you have not received one, you can still register; your application will be considered.
For more information, contact us: lessalcohol@who.int
The event is co-organized by the World Health Organization Regional Office for Europe; the Less Alcohol Unit of the Department of Health Promotion and the Alcohol, Drugs and Addictive Behaviours Unit of the Department of Mental Health and Substance Use, both at the World Health Organization headquarters.