Nursing Now, a three-year global campaign (2018-2020), aims to improve health by raising the profile and status of nursing worldwide. Run in collaboration with the World Health Organization and the International Council of Nurses, Nursing Now seeks to empower nurses to take their place at the heart of tackling 21st Century health challenges and maximize their contribution to achieving Universal Health Coverage
The campaign will focus on five core areas: ensuring that nurses and midwives have a more prominent voice in health policy-making; encouraging greater investment in the nursing workforce; recruiting more nurses into leadership positions; conducting research that helps determine where nurses can have the greatest impact; and sharing of best nursing practices.
The campaign is based on the findings of the Triple Impact report. The report concluded that as well as improving health globally, empowering nurses would contribute to improved gender equality – as the vast majority of nurses are women – and build stronger economies.
The campaign is being run as a programme of the Burdett Trust for Nursing, an independent charitable trust based in the UK. The Campaign Board includes individuals from 16 countries alongside representatives from the International Council of Nurses and the Burdett Trust for Nursing as well as the Director of WHO’s Health Workforce Department, Jim Campbell. The campaign is co-chaired by Lord Nigel Crisp, co-chair of the UK All-Party Parliamentary Group on Global Health, and Professor Sheila Tlou, Co-Chair of the Global HIV Prevention Coalition.
Video of full launch event