Be Healthy, Be Mobile Annual Report 2017

Overview

BHBM is starting to understand what it really takes to scale digital. Programmes are affected by many factors, which can be internal, related to the content, technology, legal, infrastructure, integration and management, but also external, such as existing services, partnerships, financing models, sociocultural preferences, or political events. Adaptability is also fundamental – a programme that starts as a Short Messaging Service (SMS) may one day become a smartphone app or an artificial intelligence avatar. Along with working on programme implementation, the initiative is also beginning to look at standards and norms around mHealth, as well as how other kinds of digital technology can promote health.