World Hand Hygiene Day 2023: summary evaluation

Overview

The World Health Organization’s (WHO) World Hand Hygiene Day (WHHD) SAVE LIVES: Clean Your Hands campaign aims to maintain a global profile on the importance of hand hygiene in health care and to bring people together in support of hand hygiene improvement globally.

After 15 years of WHHD, held every year on 5 May, there is much to be celebrated. Lessons from this evaluation, which primarily considers official WHO analytics, will be considered in order to enhance and sustain campaign engagement going forward. A campaign theme, objectives, slogan and products were created and launched for WHHD 2023 – “accelerate action together”.