Behavioural insights glossary for public health practitioners

Overview

This WHO glossary offers a practical reference for applying behavioural insights in public health. It promotes a shared understanding of key concepts to support their consistent use across policy and practice.

The glossary brings together 33 essential terms, each accompanied by a concise definition, a brief contextual elaboration and links to related terms. It supports the effective integration of behavioural insights into the design, implementation and evaluation of public health programmes and policies.

Intended for public health practitioners, programme managers, policy-makers, researchers and development partners, this resource supports capacity-building, fosters interdisciplinary collaboration and strengthens evidence-informed decision-making, contributing to improved health outcomes.