Supporting tobacco cessation through chat: digital Channels Toolkit

Overview

This open-source toolkit provides a comprehensive guide for implementing mTobaccoCessation intervention on chat-based platforms. Designed to be adaptable for diverse contexts, it offers core content and resources tailored for digital platforms such as WhatsApp, Facebook Messenger, Viber, and others. The toolkit includes step-by-step instructions on setting up and localizing the Quit Challenge—a 42-day program that motivates individuals to quit tobacco, identify triggers, and develop lasting habits. It also features guidance on privacy, data protection, content adaptation, marketing strategies, and ways to reach vulnerable populations. By leveraging mobile messaging technologies, this toolkit aims to expand access to effective cessation support worldwide.